Core values

From June 1996, the university since the founding of Xinhua, we made a lot of enterprise advisory services, I and my team through the contacts of these enterprises found that the rapid development of those enterprises, enterprises with good management. must have good corporate culture, these enterprises bosses and employees who work with a passion. In a private enterprise the average life span of only 2.9, the operating environment, in a young Chinese enterprises with strong multinational firms in the trial stage, Our enterprises how to survive, develop and grow? How do we cultivate the core competitive edge? A long period of time, what is the core competitive edge of this issue has become a matter of concern and the focus of controversy Some say high-tech, some say yes enterprise system, it was said to be building, some said that it was the team spirit and so on, the inconsistency, conflicting. But in any event, which explored to promote awareness of enterprise management awareness gradually deepened. I think that Mr. Tunhongbiao the "core values" a book that it is this deeper understanding of products, while also bring people to raise awareness of enterprises to a new height, the "core values is the first enterprise core competitiveness." "Idea in the priority system, the system focused on technology" is a well-accepted concept. So, the core values are all concepts, systems and technology infrastructure, technology and demonstrated the ability to compete Core values is a product and manifestation. Have the right core values, and to form the core values of the corporate culture, can form the core of enterprise competitiveness. Some international research has proved that this conclusion is correct. Columbia University School of Business, "multinational companies competitiveness" Taskforce research in the world's top 500 enterprises found : These enterprises have set very few core beliefs and the commercial profits. In concluding the Japanese government during the Meiji Restoration period can be rapid economic development experience, published a White Paper Japan's economic development attributed to three factors : the first is the spirit; the second is legislation; the third is the capital. These three elements share of are : 50% for the spirit and regulations accounted for 40%, accounting for 10% of capital. The conclusion shows that the spiritual element, the cultural elements of the business and economic development for the important role. American Rand Corporation, McKinsey & Company and other international management consulting company to study results : 500 of the world other than their fundamental reasons, These enterprises lies in their ability to inject vitality into corporate culture, with particular attention to the spirit of teamwork, client-centered, equal treatment of employees, and encourage innovation in enterprises with the core values of nurturing and improvement of the culture of enterprises, to ensure that the enterprise for all eternity. British American scholar Charles Hampton and Alphonse stron Pe to the United States, Britain, Germany, Italy, Sweden, Japan, Singapore 12 countries 15,000 enterprises manager of the survey : different enterprises in the process of wealth creation has been its own unique value systems. This shows that the core values of the enterprises and other organizations building at the core. In order to obtain an enterprise core competitiveness, we must start to build core values, establish values at the core of the enterprise culture. Chinese enterprises experiencing the importance of Finance, to marketing and technology to the stage, finally come to the stage, Recognizing that the talent is the fundamental enterprise. If so, then how can we pull people together and to maximize the potential to play? The answer is : the establishment of core values and the core values of the enterprise culture. Lu Xun said : "People should have some spirit." Enterprises also need to have the spirit, the spirit needed to organize, and produce cohesion and creativity. This is the spirit of enterprise to the core values of the enterprise culture. It can be said that the company's core competitive edge comes from the company's core values. I am very pleased that these ideas in Tunhongbiao's "core values," this book has been enjoying a full exposition. This book show that the core values of the importance of core values on the role of enterprise mechanisms were described. Description of the core values the role of the two leads. The first main line : core values → enterprise vision, mission → enterprise strategic goals, plans → implementation; The second main theme : core values → enterprise philosophy, principles → enterprise system → staff behavior. This two clues for enterprises to extract core values and cultural development will play a guiding role. No doubt, this book will make people on the management of enterprise-depth understanding, and encourage Chinese enterprises to improve their management level, enhance core competitiveness